Navigating the Digital Marketplace: Insights from Competition Commission of India’s Approach

Following the “liberalisation, privatisation, and globalisation” (“LPG”) reforms, there have been overwhelmingly significant technological advancements during the previous three decades. Indubitably, improvements on the internet have made life simpler for individuals all over the world. Users may access a variety of services for free through platforms like search engines and social networking sites. Customers give their data in exchange for these services, even if they do not pay any money for them. These platforms sell the data to advertising firms, who use it to analyse consumer behaviour and purchasing trends and entice them with individualised and pertinent ads.